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AI Product Launch Checklist

Safety & Ethics

Build responsible AI that respects users, protects against harm, and maintains trust.

Safety Measures

  • Content filtering: Block harmful, offensive, illegal content in inputs and outputs
  • Rate limiting: Prevent abuse through excessive API usage or automated attacks
  • Moderation: Implement human-in-the-loop review for sensitive use cases
  • Safety guardrails: Define boundaries—what your AI will and won't do
  • Prompt injection defense: Sanitize inputs to prevent users from overriding system prompts
  • Output validation: Check generated content against safety policies before showing to users

Bias Detection & Mitigation

Test for bias: Evaluate outputs across demographics (gender, race, age, geography, language)

Diverse training data: Ensure datasets represent all user groups fairly

Regular audits: Continuously monitor for emerging biases in production

Transparency: Disclose limitations and known biases to users

Feedback mechanisms: Allow users to report biased or problematic outputs

Ethical Guidelines

  • • Transparency: Clearly disclose when users are interacting with AI
  • • Accountability: Take responsibility for AI outputs and their consequences
  • • Privacy: Respect user data, comply with regulations, minimize collection
  • • Fairness: Treat all users equitably regardless of background
  • • Human oversight: Maintain human control over critical decisions
  • • Purpose limitation: Use AI only for stated, beneficial purposes

Key Takeaways

  • Implement safety measures before launch—content filtering, rate limiting, moderation
  • Test for bias across demographics and use cases proactively
  • Be transparent about AI limitations and known issues
  • Build ethical guidelines into your product from day one