Launch Preparation
Finalize everything needed for a smooth, successful launch.
Documentation
- • User guide: How to use your product, best practices, examples
- • API documentation: If applicable, comprehensive API reference
- • FAQ: Answer common questions before users ask
- • Video tutorials: Walkthrough videos for key features
- • Changelog: Track feature updates and improvements
- • Terms of service & privacy policy: Legal requirements
Pricing Strategy
Freemium Model
Free tier with limited usage, paid tiers for more capacity. Great for PLG and viral growth.
Usage-Based Pricing
Charge per API call, generation, or compute time. Aligns cost with value, but less predictable revenue.
Subscription Tiers
Monthly/annual plans with different feature access and usage limits. Predictable MRR/ARR.
Enterprise Custom Pricing
Custom contracts for large customers with specific needs.
Support Systems
- • Help desk: Zendesk, Intercom, or similar for ticket management
- • Chat support: Live chat or chatbot for immediate assistance
- • Community: Discord, Slack, or forum for user-to-user support
- • Status page: Uptime monitoring and incident communication
- • Feedback collection: In-app surveys, feature requests, bug reports
Pre-Launch Checklist
- □All critical bugs fixed
- □Documentation complete and reviewed
- □Pricing finalized and payment system tested
- □Support channels ready and staffed
- □Monitoring and alerting configured
- □Onboarding flow tested with real users
- □Marketing materials prepared (website, social, press kit)
- □Analytics and tracking implemented
- □Backup and disaster recovery tested
- □Team trained and ready to handle launch day
Key Takeaways
- Comprehensive documentation reduces support burden and improves UX
- Choose pricing that aligns with customer value and your cost structure
- Set up support systems before launch—users need help immediately
- Complete pre-launch checklist systematically—don't skip steps